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management style

My management style is one of empowerment and mentoring, and I value the following behaviour from my staff, and from the corporate culture that I operate within
 
 
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experience 

With over 18 years' experience, my career spans a multitude of marketing disciplines, including:
  • Strategic Planning and Implementation
  • Premium Global Brand and Product marketing
  • Local blue-chip Brand and Product marketing
  • Above-the-Line advertising
  • Media management
  • Below-the-Line event activations
  • Digital marketing
  • Social Media marketing
  • Public Relations
  • Sponsorship Management and Leveraging
  • Content marketing
  • Diverse people management
  • Large budget management
 
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Cell C (Major South African Telco)

12/2012 - Present

Achievements

  • Substantial increase in Consumer Brand Consideration, from 13% in December 2012 to 27% by March 2015 (Source: TNS)
  • Nominated for six 2015 Discovery Sports Industry Awards for the Cell C Sharks and Cell C Festival of Cricket sponsorships (the most nominations awarded to any brand), across the categories of:
    • Best Integrated Sports Marketing Campaign – Cell C Sharks
    • Best New Sponsorship - Cell C Sharks and Cell C Festival of Cricket
    • Best Sponsorship of a Team or Individual – Cell C Sharks
    • Best Sponsorship of an Event or Competition – Cell C Festival of Cricket
    • Best Live Experience – Cell C Festival of Cricket
  • Won the 2015 Discovery Sports Industry Award for “Best New Sponsorship” for the Cell C Sharks sponsorship

Head of Marketing

  • Strategic brand positioning and sponsorship leveraging
  • Lead and direct the Brand and Sponsorship team
  • Lead and direct the Product Marketing team
  • Lead and direct the Content Marketing team
  • Direct the advertising agency on all Brand, Sponsorship, Product and Content marketing campaigns
  • Negotiate sponsorship deals and manage sponsorship Rights Holders
  • Direct the activation and leveraging agencies on all Brand, Sponsorship, Product and Content marketing campaigns
  • Manage the Brand, Sponsorship, Product and Content marketing budgets
 
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Pernod Ricard South Africa

02/2008 - 11/2012

Achievements

  • Awarded 2008 Pernod Ricard South Africa "Marketing Manager of the Year Award"
  • Conceptualised, launched and implemented successful Chivas digital strategy in 2011
  • Awarded the 2012 "Pernod Ricard European Premier Marketing Award" for the South African Chivas Corporate Leadership campaign
  • Top 6 finalist for the 2012 "Pernod Ricard Global Marketing Grand Prix Award"
  • Successfully repositioned the Chivas Regal brand to target younger and more contemporary consumers, increasing volume from 24,500 x 9 litre cases in fiscal 2011 to 66,235 x 9 litre cases in fiscal 2012 (+270%)

Marketing Manager – Scotch Whisky portfolio

  • Strategic brand positioning of Scotch whisky portfolio
    • Chivas Regal range, Ballantine’s range, Clan Campbell, 100 Pipers and Prince Charlie
  • Manage 360° marketing mix of brand portfolio
  • Manage marketing budget of brand portfolio
  • Manage brand team – Brand Ambassador and sales force
 
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Alliance Group

06/2007 - 01/2008 (7-month contract to reposition the business)

Achievements

  • Re-branding of company from Auction Alliance to Alliance Group

Group Marketing Manager

  • Strategic brand re-positioning
  • Manage 360° marketing mix
  • Manage relationship with advertising agency (Ogilvy) and
    marketing budget
  • Manage media planning and buying
  • Daily operational running of the marketing department
 
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Touchline Media

01/2004 - 05/2007

Achievements

  • Turned business from R 6m loss to R 1m profit in first year, and grew profitability year-on-year thereafter

National Advertising Manager – Kick Off Magazine

  • Manage national advertising sales team
  • Conceptualisation and implementation of national media initiatives
  • Client-service (agencies and clients)
 
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Megapro Marketing

11/2000 - 12/2003

Achievements

  • Restructured South African Rugby’s commercial sponsorship programme, increasing both sponsors' and rights owner's value

Account Manager: South African Rugby Commercial Account

  • Sponsorship rights packaging and presentation
  • Strategic brand positioning - R 75m account
  • Sponsor identification
  • Client service: SA Rugby and Sponsors
 
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Spur Corporation LTD (Spur Steak Ranches)

09/1999 - 10/2000

Brand Manager: National Adults Portfolio

  •  Above- and below-the-line brand positioning
  • Formulation and management of promotional activities
  • Developing marketing and advertising campaigns with the ad agency, necessitating approval of creative and media, planning CPA’s (Critical Path Analyses), shoots and recordings, and negotiating third-party promotions
 
 
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education

Wynberg Boys High School (Cape Town)

1994 - Grade 12

Achievements

  • School Prefect
  • School Magazine editorial committee,
  • Western Province Schools Hockey,
  • South African Schools Hockey

University of Cape Town

1998 - Bachelor of Arts Degree

Majors

  • English
  • Environmental and Geographical Science

 

2018 - Online Digital Marketing Certificate

 
 
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references

Pernod Ricard

Mr David de Mardt (Ex Managing Director)

david@blueskybrands.co.za
+27 76 699 2822
 

Mr Connor McQuaid (VP Group Marketing)

conor.mcquaid@pernod-ricard.com
+00331 4100 4341

Cell C

Dr Doug Mattheus (Executive Head of Marketing)

drdoug@dougmconsultancy.co.za
+27 84 777 9222