Wayne Merris

About

Experienced B2C and B2B senior strategic marketer, with a proven track record of delivering successful omni-channel campaigns that have positively shifted marketing metrics throughout the funnel across the Financial Services, Telecoms and FMCG sectors.

I subscribe to the value of effectively balancing the Long (Brand) with the Short (Performance), and leveraging consumer insights to inform disruptive creative execution delivered through innovative media placement in collaboration with cross-functional C-suite management, that will deliver cut-through and effectively resonate with relevant target consumers.

Skills & Expertise

Consumer segmentation
Strategic brand positioning
Digital marketing
Above-the-line advertising
Media management
Below-the-line activations
Sponsorship leveraging
Content marketing
Product marketing
Performance marketing
Diverse people management
Cross-functional agency management
P&L management

Education

TERTIARY: University of Cape Town

1996 - 1998: Bachelor of Arts Degree

Majors: English and Environmental & Geographical Science.

2018: Digital Marketing Certification

Web design and development
Web analytics
Search Engine Optimization (SEO)
Online copywriting
Online advertising and PPC
Social Media and web PR
Email marketing
Mobile marketing
Digital marketing Strategy

SCHOOLING: Wynberg Boys High School (Cape Town)

1990 - 1994 Achievements:

School Prefect
School Magazine editorial committee
Western Province Schools hockey
South African Schools hockey

Personal Information

Nationality: British/South African

Interests: Sport (Football, Rugby and Cricket), Music and Reading (Non-Fiction)